Hampshire and Isle of Wight Air Ambulance and Millstream Productions have thanked its “remarkable supporters” for crowning them the People’s Choice Award at the Smiley Charity Film Awards on Wednesday 20 March 2024.      

The life-saving charity received enough votes from the public to ensure it took Gold ahead of Havens Hospice and Born Free, who picked up Silver and Bronze, respectively.   

The film followed the journey of 32-year-old James from Alton who was involved in a high-speed road traffic collision in July 2022.   

James’ story

James sustained devastating injuries, including numerous fractured ribs, a fractured sternum, a fractured lower leg, a fractured arm and a fractured pelvis.  

His blood pressure was dangerously low and his heart rate was climbing, indicating he was bleeding internally.   

The Hampshire and Isle of Wight Air Ambulance crew were dispatched and gave James strong medication to ease the pain and administered a blood transfusion before setting off to hospital.  

Hosted by actor and comedian Ellie Taylor at the Odeon Luxe in London’s Leicester Square, the Smiley Charity Film Awards recognise the best in cause-based storytelling, with each film showcasing a unique narrative that resonates with the ethos of philanthropy and social impact. 

Hampshire and Isle of Wight Air Ambulance and Millstream’s entry was one of 15 finalists in the £5-15 million turnover category and was voted for by members of the public.  

The charity’s Director of Income and Engagement Keith Wilson was there to pick up the award, alongside Louis Dady, Lauren Roberts and Scarlet Groves from Millstream Productions, who recorded and edited the film.  

Keith said:  

“This film highlights the real impact of our service. Behind every call-out we attend there are patients in need and loved ones desperately hoping for good news.   

“Our most incredible thanks go to James, Millie and Teddy for retelling their story so eloquently and sincerely, and the wonderful team at Millstream who consistently capture the essence of Hampshire and Isle of Wight Air Ambulance’s impact.   

“But most of all, our thanks go to you. Winning the People’s Choice Award is extra special, as it was picked by the very same people who allow us to go out and save and improve lives such as James’ 365 days a year.”   

Louis said: 

“All content created at Millstream is a team effort and this was no exception. We’re incredibly proud of James’ Story and there wasn’t a dry eye in the office when creating this edit. Storytelling is at the heart of what we do and being able to share the stories of Hampshire and Isle of Wight Air Ambulance’s patients puts us in an incredibly privileged position. Without the support of everyone we wouldn’t have been able to win, and we want to extend our thanks to everyone who voted.” 

For more information, visit www.hiowaa.org