Historical landmarks and other large buildings across Hampshire have undergone mysterious makeovers, thanks to our late-night guerrilla marketing campaign that brought the city skyline to life.
We recently visited Southampton Bargate, Places Leisure (Eastleigh), Portchester Castle, Westgate Museum and the Roman Walls to temporarily transform them into enormous cinema screens, to highlight our Operation Airbase appeal through imaginative and captivating storytelling.
Thousands of onlookers gazed up at the illuminating projections, which featured flight footage of the helicopter, interviews with our life-saving crew and emotional testimonials from former patients whose lives have been saved by our charity.
With your support, we need to raise £3.6 million to relocate our Airbase from Thruxton, Andover, to a site near Southampton Airport. Your donation will help us convert and equip the building into a purpose-built home for our service – and our patients.
In just over six weeks, you have helped raise £829,275.
The move will dramatically reduce the time it takes for our doctors and specialist paramedics to reach seriously ill and injured patients, helping us to save time and save lives.
Approximately 70% of our call-outs are to the south of the region: Winchester, Southampton, Portsmouth and the Isle of Wight. This currently takes a minimum flight time of 15 minutes from the current base. The move to a more central area will mean we can reach almost every patient in Hampshire and the Isle of Wight within 10 minutes of take-off.
Specialist Paramedic Lead Nick Gray said:
“Every second we save could mean the difference between life and death – or between each patient returning to the life they had before.
“There have been so many occasions where if we could have just got here even sooner, it would have made such a difference’. Whether starting a blood transfusion sooner or getting the patient into an induced coma, this move will give us the chance to send more people on the road to recovery.”
Director of Income and Engagement, Keith Wilson, said:
“It’s important for us to get out into the communities we serve and spark conversations about our life-saving work and our exciting plans. Whether they’re long-standing supporters or stumbling across our work and mission for the very first time – we want to inspire new supporters and encourage people to engage with their local air ambulance.
“A huge thank you to everyone who has donated to our appeal, which has raised £800,000 in its first six weeks.”