Eastleigh and Southampton-based bus group, Xelabus, is proudly supporting the Hampshire and Isle of Wight Air Ambulance (HIOWAA) in its efforts to raise funds for a new airbase.
In September 2024, the life-saving charity launched its Operation Airbase Appeal, a campaign to raise £3.6 million to build a state-of-the-art airbase near Southampton Airport. This strategic move from the current location in Thruxton, Andover, will place the service at the heart of the community, significantly reducing response times by almost half from the moment they take-off, for most emergency calls.
As part of their commitment to the cause, Xelabus has generously donated two years of advertising space on the back of a double-decker bus – a contribution valued at £11,000. In addition, the Xelabus team has donated £500 in honour of the organisation’s 15th birthday in January 2025 and plans to participate in the upcoming 5k Runway Run at Southampton Airport in July to further support the appeal.
In a show of solidarity, Andean Signs has also stepped up by offering a substantial discount on the cost of wrapping the bus, helping the charity save even more on this essential promotion.
Judith Stephens, Supporter Engagement Officer at HIOWAA, expressed her gratitude, saying:
“The generosity and support from the Xelabus and Andean Signs teams have been truly inspiring. We’re so thankful to have them alongside us in this crucial campaign. With £1.2 million already raised, every contribution helps us get closer to our goal. A double-decker bus showcasing our appeal across the south will be a fantastic way to increase awareness and encourage even more support.”
Phil Blair, Commercial Manager of Xelabus added:
“We wanted to give something back to the community as part of our 15th birthday celebrations and the idea of 15 individual charities appealed. HIOWAA was an obvious choice, and we are delighted to provide £500 plus the back of one of our buses to raise as much awareness as possible. What better way to get everyone’s attention!”
HIOWAA’s Operation Airbase Appeal continues to gain momentum, and with the support of local businesses like Xela Group, the charity is on track to bring its vision to life, ensuring faster response times and more lives saved across Hampshire and the Isle of Wight.
For more information or to donate, visit hiowaa.org/appeal
